Chief

CATEGORY

In leadership, your network is your power. Chief is a mentorship platform and community for women executives, where introductions create impactful relationships.

The rebrand for Chief reflects this essence, placing connection at the heart of its identity. “The Power of Hello” captures how a simple greeting can ignite meaningful relationships and build a strong network of women leaders. A energetic palette and a conversational tone combine to form typographic portraits of the suite of leaders and highlights the power of connection, fostering collaboration, and creating a space where leaders meet.