I am a graphic designer from India, based in Baltimore. My practice blends branding, UI/UX, and motion, driven by a desire to conserve and document culture.
I think contextually and design with purpose, to create work rooted in stories and value systems for people, communities and the environment.
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EDUCATION
Maryland Institute College of Art
MFA Graphic Design
2023-2025
Stamps School of Art & Design, University of Michigan
Non-degree Exchange Art & Design
2015-2016
Srishti Manipal Institute of Art, Design & Technology
B.Des Visual Communication & Strategic Branding
2013-2017
EXPERIENCE
Caresmith
2021-2023 – Design Lead
Led design and direction across all platforms and media for 35+ personal care electrical appliances
• Information architecture, user flows, UI for e-commerce app and website, leveraging efficient everyday care routines • Project management for a team of junior and freelance designers.
Noora Health
2020-2021 – Design Consultant
2019-2020 – Visual Designer
Designed a multilingual typographic system for impact driven health communication across 6+ Indian languages and 5+ health conditions, promoting behavior change through on-field insights and human centered design • Cross-functional collaboration, design sprints and user journey mapping, to translate research into visual solutions and improve tool efficacy • Led workshop programming to align brand strategy with visual identity, strengthening stakeholder engagement and supporting fundraising efforts.
Wari Watai
2017-2019 – Graphic Designer
Design and brand management at Lab Nilaya (Asian Paints) across print and exhibition touchpoints • Led visual design for launch campaigns and packaging collaterals – including brochures, lookbooks, and PR kits – for Nilaya x Naturals, Sabyasachi II, Ink, and Good Earth • Developed exhibition identities, signages and ephemera for India Design Week showcases (Under the Frangipani, Oriental Dream) • Conceptualised decals and wallpapers across inhouse collections.
FREELANCE
2014-2023
Harper Collins, India
Publication, 10 Minute Yoga Solution
Scholastic, India
Publication, My Book Of Yoga
Film Companion, India
Web Design, O! Womaniya 2020
Branding, FC Gold
Chalchitra Talks, India
Branding
Collective Artists Network, India
Branding, Kwan
BigBang.Social, India
Branding
Heady Mix, India
Branding & Packaging
B.Jain Pharmaceuticals, India
Branding & Packaging, Omeo
Mythoverse, India
Branding
Plantura, Germany
Illustration
Pratham Books, India
Illustration
AWARDS
2025 – PRINT Awards
Best In Show, Student
First Place, Brochures & Catalogs
2025 – STA 100
Winner, Typeface Design
2025 – DIELINE Awards
Winner, Concept Health Care
2025 – GDUSA Digital Design Awards
Winner, UI/UX
2025 – GDUSA Package Awards
Winner, Student Work
2025 – Creative Quarterly 79
Winner, Poster
2025 – Indigo Design Awards
Gold Winner, Publication
Silver Winner, Packaging
2025 – AIGA Glitch Design Award
1st Runner Up, Publication,
1st Runner Up, Type Design
2024 – Communication Arts
Winner, 65th Design Annual
Shortlist, 65th Design Annual
2024 – AIGA Flux Design Award
Finalist, Publication
Finalist,
Poster
Finalist,
Packaging
2024 – Salute Student Design Competition
Honorable Mention, Publication
2023 – Leslie King Hammond Graduate Award
2017 – Adobe Design Achievement Awards
Semifinalist, Graphic Design for Social Impact
FEATURES & PRESS
2025 – PRINT Mag
2025 – VoyageBaltimore
2025 – Shoutout LA
2025 – Bold Journey
2024 – Packaging Of The World
2024 – Fonts In Use
2023 – Data Vizualisation Society